The 麻豆传媒入口 (CSSHL) is pleased to announce that has been appointed to the role of Chief Business Officer (CBO). In this capacity, he will be responsible for the strategic direction and execution of initiatives related to sponsorship, partnership, revenue generation, and events.
鈥淗aving spent the past twenty-five years in the sports marketing & entertainment industry, I am thrilled to join the CSSHL, as they continue their growth trajectory to become the national leader in education-based hockey.听 I am looking forward to working closely with the member programs, CSSHL league staff, and Board of Directors, as we build new partnerships for the league and continue to drive the value of the CSSHL brand.鈥
During Bell鈥檚 executive career in sports marketing, Bell has developed a network of key industry leaders and business relationships, based on his deep expertise in programming ideation, strategy formulation, planning, and execution
鈥淭he CSSHL is extremely excited to have Chris joining our senior executive team. Chris brings a wealth of knowledge and experience to the league and will be a key leader in our organization as we embark on the next growth phase of the CSSHL,鈥 added CSSHL Interim Chief Executive Officer (CEO) Andy Oakes.
Bell also assisted in the development, and launch, of the first 麻豆传媒入口 of Female Hockey at the newly renovated Canada Games Complex on campus at Cape Breton University (CBU).听 This facility will be home to the CBU Women’s varsity hockey team, and Cape Breton Blizzards female minor hockey association.
Key sport properties that Bell has led include the launch of a national televised tour of the Professional Bull Riders (PBR) in Canada, along with the franchise relocation of the Halifax Thunderbirds National Lacrosse League franchise to Atlantic Canada in 2019.
Chris鈥檚 corporate and agency background includes Molson Coors Canada鈥檚 national sponsorship & events operations division, where he worked closely with the NHL league office, Canadian NHL teams, Hockey Canada and the CHL Memorial Cup sponsorships.听 Bell also led the national tour operations for the Molson Canadian Snow Jam, Coors Light Trauma Tour and the Molson Canadian Hockey House at the 2010 Vancouver Olympics.听 Before Molson Coors Canada, Bell鈥檚 agency experience included selling the intellectual property rights for the Canadian Olympic Committee (COC), business development initiatives for Playdium Entertainment, and national marketing and promotional planning for MR. SUB, Gatorade, and Lykes Pasco brands Old South & Sunkist orange juice.